Social media is on fire nowadays. Everything may it be anything, is supposed to go viral, seconds after posting it. While it may have its downside, social media can be used for positive gains as well, especially in healthcare, let us share how.
1. Raising Awareness
Social media can be used to create and raise awareness. Every year we witness flu and different virus epidemics. It is necessary that people should be provided with the right information and awareness as to how can you tackle them. A lot could be misunderstood or misinformed voluntarily or involuntarily and that is, again, where social media comes in. Almost everybody today is hooked to Instagram and Facebook etc. Not Using these medium will not be doing justice to providing and creating awareness. Therefore, making use of it especially when it comes to health related issues is crucial.
2. Crisis Communication
It would be not surprising to say that people nowadays get their share of news from social media rather than newspapers. May it be related to any celebrity, economics or even weather, social media catches it in seconds. Crisis communication needs to reach as many people possible in the shortest amount of time. Economic, health and many other types of crisis need to be shared with the public when the time is right. In case of virus epidemic, people need to be told, how they can avoid getting infected. Since viruses spread at lightning speed, controlling them becomes a national level problem further on.
3. Public Health
Hashtags on Twitter has everyone updated. If you happen to see hashtags such as #flu trending on top, it is bound to aware the government even and as well as the related health institutions to prepare for the worst. People post different questions and queries related to health on social media platforms and they get them answered. This allows one to become aware of the severity of the situation so that it is taken care of before it gets worse.
4. Patient Support
You can see numerous health groups rising on Facebook, most of them public while the rest being private. Such groups give patients an excellent chance to communicate with one another and deal with different situations related to health. Doctors and consultants in abundance are also found in these groups and are seen interacting with patients to solve their issues. There might be some privacy concerns but Facebook especially takes care of it by allowing to create secret groups that will not show up in search results but only send you an invitation to join.
Social media platform gives everyone either a doctor or a patient etc. a chance to research. As already mentioned, joining groups on Facebook is an excellent way to get things knowing regarding your health. This way, you will already be well-researched before visiting a hospital or a doctor. Doctors and patients keep sharing researches in such groups that helps keep everybody updated.
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In conclusion, social media keeps everyone on their toes. Using it for something that brings welfare to the people is both efficient and quick. It is a perfect way to get your message out to the people and the people to get back at you.