You can do many things in order to optimize your PDF documents for more visibility in different search engines. Also, it’s the best thing about the PDF conversion that you can allow the search engine spiders to index the documents you have made web pages. But, it might not be a practical thing for your business in perspective of your resources and time.
In this case, it’s an ideal thing to optimize your PDF documents for SEO purpose. No matter you compress PDF file free or not, it’s essential to optimize your PDF file for search engines as well as to compress the file size of pdf. Now, let’s know some tips regarding this issue.
Covering the ABC of SEO
As it’s basics of SEO to use a filename of your document, it’s as relevant as SEO friendly. You can use the terms or words that people usually search for. But, it’s very important to make them precise to make certain that are targeted. For example, you’re making a company’s brochure for 2019 top of baseball cards.
So, it’s the best option to make the filename like 2019-top-baseball-cards.pdf other than naming it like baseball-cards.pdf. That means you’ll have to ensure that the filename starts with a meaningful and relevant title. Also, keep in mind that you have to input the words that are your PDF file about.
Using Keywords Throughout the Content
The development of search engines is getting going for years. So, they know well how to identify useful and important contents. Ranking of your document in search engines is one of the significant factors that you have to ensure. That’s why you have to use target keywords in the title of the filename.
Also, you should ensure the target keywords are available throughout the entire content. But, it’s not wise to do it excessively because search engines know the matter of keyword stuffing. And they punish if you use keywords unimportantly and terribly.
Building Link Throughout the Documents
You might be wondered why you find the Wikipedia page whenever you search something on Google. Links are the game changer in this case and Google also considers it a sign of the higher authority of the site.
As a result, it helps in achieving more visibility with a higher Page Rank. So, search engines value the internal links but avoid doing it excessively like keywords.
Some Other Factors to Consider
Also, you’ll have to consider some factors like search engines. These include they like to crawl text-based documents. That means if there are texts in your PDF then you should highlight them. But, we’re not talking about the images that come with text in your PDF files. So, keep a note here that search engines can crawl if there is text like title of the image and alt tags.
Besides, you can make your PDF documents smaller in size. That’s why it’s not possible to show high-quality images for faster loading files. It’s good for both of you and search engines from its users’ perspective.